Previously ignored media pitch evokes a “yes” within minutes from USA Today
Create Communications Stars
Let us train your trainer … or your entire team.
Our customized workshops spark creative and analytic thinking in technology PR and marketing teams,
and help scientists and engineers more comfortably reach wider audiences.
Our half-day, small-group, hands-on, interactive workshops are for smart people.
We train your trainers and share our materials, or create, customize and deliver training — all specifically for emerging-technology markets.
Get results like these …
But don’t just take our word for it …
Happy customers, in their own words
“Lauren has the ability to spark both creativity and analytic thinking. She asks smart questions — guiding each person to their own solution. She encourages individual strengths, and respects each writer’s own voice while still addressing any technical issues.”
“Even people who know a thing or two about writing walk away with fantastic reminders, practical advice, new ideas and a great handbook. Lauren’s incredibly adaptable to different kinds of writing needs, and she has ‘lived-it’ journalistic expertise.”
Range of Offerings
Create compelling content, reach wider audiences
A typical first engagement costs from $4,000 to $15,000 for one to five half-day workshops
Our most popular workshops for PR teams
Distill the main point, uncover hidden news value, and reduce word count while boosting appeal.
“Compelling Content” includes a hefty section on news judgment and applies it to all documents, not just those directed toward the news media. It improves structure, stickiness and appeal, and helps you work with executives and colleagues as well as journalists.
“Best Editor” relies on self-discovery and creates a new sense of accountability. We nicknamed it “How to Have a Calm Supervisor” because quality improves so much that editors and supervisors are spared frustration and the need to edit late into the wee hours.
These two half-day workshops are the best place to start. Add more workshops later to build on this foundation.
“Lauren’s smart, customized approach has helped our teams deliver compelling content that moves the needle for clients. She has been a valuable member of our extended team for years and will be for years to come!”
“Lauren is patient and in tune with today’s generation. She came highly recommended by a teammate who had a great experience with her. She knows her stuff and got our team thinking in new ways about their writing.”