Create Communications Stars

Let us train your trainer … or your entire team. 

Our customized workshops spark creative and analytic thinking in technology PR and marketing teams,

and help scientists and engineers more comfortably reach wider audiences.

Our half-day, small-group, hands-on, interactive workshops are for smart people.

We train your trainers and share our materials, or create, customize and deliver training — all specifically for emerging-technology markets.

Get results like these …

Succeed

Previously ignored media pitch evokes a “yes” within minutes from USA Today

Persuade

Contributed article revised for 30 minutes turns out so well an editor “almost cried”

Elevate

Agency enjoys uninterrupted streak of award wins and new funding for clients

Inspire

Team works with grace, ease and confidence, builds executive and journalist trust

But don’t just take our word for it …

Happy customers, in their own words

Amber Harrison, Shutterfly

“Lauren has the ability to spark both creativity and analytic thinking. She asks smart questions — guiding each person to their own solution. She encourages individual strengths, and respects each writer’s own voice while still addressing any technical issues.”

Amber Harrison, Shutterfly
Nicki Dugan Pogue, Yahoo!/OutCast Agency

“Even people who know a thing or two about writing walk away with fantastic reminders, practical advice, new ideas and a great handbook. Lauren’s incredibly adaptable to different kinds of writing needs, and she has ‘lived-it’ journalistic expertise.”

Nicki Dugan Pogue, Yahoo!/OutCast Agency

Range of Offerings

Writing for Results

Create compelling content, reach wider audiences

Big-Picture Thinking

Counsel persuasively, think strategically

Business Storytelling

Same info, new format, better results

AP Style & Grammar

Simplify editing, command greater respect

A typical first engagement costs from $4,000 to $15,000 for one to five half-day workshops

Our most popular workshops for PR teams

“Compelling Content” includes a hefty section on news judgment and applies it to all documents, not just those directed toward the news media. It improves structure, stickiness and appeal, and helps you work with executives and colleagues as well as journalists.

“Best Editor” relies on self-discovery and creates a new sense of accountability. We nicknamed it “How to Have a Calm Supervisor” because quality improves so much that editors and supervisors are spared frustration and the need to edit late into the wee hours.

These two half-day workshops are the best place to start. Add more workshops later to build on this foundation.

Emily Call Borders, Highwire PR

“Lauren’s smart, customized approach has helped our teams deliver compelling content that moves the needle for clients. She has been a valuable member of our extended team for years and will be for years to come!”

Emily Call Borders, Highwire PR
 Valerie Christopherson, Global Results Communications

“Lauren is patient and in tune with today’s generation. She came highly recommended by a teammate who had a great experience with her. She knows her stuff and got our team thinking in new ways about their writing.”

Valerie Christopherson, Global Results Communications
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Silicon Forest

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Silicon Valley

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Silicon Beach

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Optics Valley

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Telecom Corridor

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Silicon Prairie

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Silicon Peach

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Research Triangle

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Silicon Beltway

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Philicon Alley

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Silicon Alley

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Route 128

We specialize in emerging-technology markets

With roots in Silicon Valley, Lauren is now based in Northern Arizona (the snowy part) and has clients in San Francisco, Chicago, New York and beyond.

If you have excellent teleconference equipment, we can arrange remote training.

Lauren is frequently in the San Francisco Bay Area, in case you want to schedule accordingly.