A former Associated Press staff writer, Lauren Edwards is a resourceful individualist who has been whipping technology PR and marketing teams into shape since 2000.
She left journalism to become a ghostwriter for biomedical researchers back when journalism was still fun and no one was being laid off. Her first freelance jobs were for Genentech and Amgen. The Human Genome Project was in the news, and Lauren found the new scientific frontier exciting.
After a phone call from a technology PR firm, Lauren was surprised to find herself for the next 10 years in a much loved job as editorial director and writing coach at A&R Partners in Silicon Valley, unknowingly making the necessary contacts for what would become her next gig.
Unexpected start, original results
Lauren had no corporate experience and is unconventional by nature, so it didn’t occur to her to seek budget or buy-in when she got a new idea. Inspired, she just got up and got started.
Fortunately, A&R Partners wanted to be an agency like no other and gave her plenty of elbow room. As a result of this supportive agency culture and the freedom to innovate, nothing about Lauren’s approach to coaching is academic or canned. She’s an original.
Today, Lauren continually customizes and evolves new workshops, always in response to what’s really happening in day-to-day PR work. She listens and really hears. She’s intuitive. She sees root causes and creates unexpected pathways to success.
Motivated by discovery & service
Lauren specializes in emerging-technology markets because seeing the future five years in advance is fun. The unknown is her happy place. The process of figuring things out is her favorite pastime.
Lauren’s favorite reward is seeing the people around her succeed. She is generous and warm-hearted.
Curiosity as North Star
Lauren graduated with honors from University of California, Berkeley, with a degree in political economy of natural resources – essentially, microeconomics with a twist. She got cross-cultural experience as an exchange student to Japan in high school and college and as a Peace Corps volunteer in the Philippines.
She learned journalism by doing it, starting at a weekly newspaper in California’s Central Valley and eventually landing at the AP in Fresno, San Francisco and Tokyo.
A podcast geek, Lauren regularly tunes in to shows on neurology and other scientific research for more insight into how people think, feel, learn and grow.