Naming the business model helps you pinpoint decision-makers, pivotal junctures and other specifics that improve outcomes.
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Entries by WriteCulture
You know what to do and how to do it. But your clients are getting in the way of their own success. What can you do to persuade, convince and encourage as well as make things less scary for reluctant professionals who know what *they* know but not what *you* know you can do to excellent effect.
Only a few changes were announced in advance last April. Here’s a more complete list from the just-released physical update.
This video is an entertaining bit of inspiration for those who want to develop their creativity.
Want to catch the judge’s eye? There’s more to it than writing well about about a worthy nominee. Here’s a seven-step recipe for arranging your thoughts in a winning way.
Don’t just rearrange marketing and product jargon into college-essay sentences with nice transitions. Instead, selectively ignore some of the provided information and delve into the “why.”
Nowadays, reporters are asking PR people, “How many people in the survey?” Your answer needs to be 1,000. If it’s not, you are probably out of luck.
Sometimes people mistakenly treat PR like marketing communications. When they do, results suffer. Here’s a chart showing differences in the goals, audiences and tactics of each.
Four things you have to “go get” to make your client’s story relevant to journalists.
Andrew’s follow-up turned around a reporter who had passed on his original pitch. See what Andrew did and how the reporter responded, effusively.