Readers can’t take actions or make decisions in the past. So the immediate future always has more news value than the past. Here’s a great example from Cynthia Ryan, who turned MobileIron’s recap of previous accomplishments into a useful-to-readers story with a longer shelf life.
This author has yet to write their bio.Meanwhile lets just say that we are proud WriteCulture contributed a whooping 64 entries.
Entries by WriteCulture
Romantic partners and chocolates aside, here’s why we *aren’t* being replaced by machines. These two tips — for life and for work — will keep your communications on the *right* track.
Below is a sampling of “mantras” from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.
It’s harder to write a pitch that gets top-tier business press. Here’s why and what you can do about it, even for small startups with few customers and no name recognition.
Here’s a little trick for unlocking valuable context that improves motivation and quality.
In honor of a day of mixed feelings, here are two of my own Zen good/back luck stories, one involving NASA and the other, Tom Cruise. When disappointment grabs us by both ears and yells, “Pay attention!” there’s usually a little silver to be found.
This list of things to actively look for while reading major business publications will help your business mindset develop more quickly than if you continued to read with a more diffuse agenda or no agenda at all.
Your writer doesn’t need to be an ex-journalist, but you might want to consider at least choosing a *full-time* writer to create your contributed articles — probably twice as fast, by the way — and have them be read and shared, not just published.
This is an unusually rich post — with my take — but also excerpts from 22 other sources on “thought leadership” PR campaigns. You’ll hear my rant, plus a lot of good advice for your entire team from newbies to veterans.
What I teach in my workshops and one-on-one coaching usually has more to do with thinking than writing — because good writing is good thinking made manifest. Bad grammar is almost never the actual problem.