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Inspired by Éponine of Les Mis: Writing Mantras for When You're On Your Own

Below is a sampling of "mantras" from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.
Wall Street Journal

When pitching top-tier business press, think ecosystem, not profile

It's harder to write a pitch that gets top-tier business press. Here's why and what you can do about it, even for small startups with few customers and no name recognition.

Wishing you and yours a happy Thanksgiving Day!

Don't think. Don't self-improve. Take the next few days off and feel your feelings! That is all. Now go hug someone!
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The beauty of 'because' -- the magic word that makes all work better

Here's a little trick for unlocking valuable context that improves motivation and quality.

No advice, just stars -- two Zen good/bad luck stories

In honor of a day of mixed feelings, here are two of my own Zen good/back luck stories, one involving NASA and the other, Tom Cruise. When disappointment grabs us by both ears and yells, "Pay attention!" there's usually a little silver to be found.

Happy Halloween!

Today's post is a silly little something for your inner 6-year-old. Enjoy!
Wall Street Journal
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How to read proactively to develop a business mindset for tech PR

This list of things to actively look for while reading major business publications will help your business mindset develop more quickly than if you continued to read with a more diffuse agenda or no agenda at all.

20 questions for digging deeper

When you're overly familiar with your company's story and technology -- or not familiar enough! -- it's easy to get stuck on the surface. Here are questions you can count on to help you dig deeper for better details or analysis.

Is the best qualified person writing your contributed articles?

Your writer doesn't need to be an ex-journalist, but you might want to consider at least choosing a *full-time* writer to create your contributed articles -- probably twice as fast, by the way -- and have them be read and shared, not just published.

What's wrong with 'thought leadership' besides that everyone's doing a lot of it?

This is an unusually rich post -- with my take -- but also excerpts from 22 other sources on "thought leadership" PR campaigns. You'll hear my rant, plus a lot of good advice for your entire team from newbies to veterans.