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5 ways to listen for 'the story' when execs share information

Despite your meticulous notes or the quality of your questionnaire, it's often hard to turn an interview with an executive into a narrative that will appeal to broad audiences. Here's what to listen for.
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Apostrophe in St. Patrick's Day & AP Style for Holidays

Which holidays take apostrophes? Which words are lowercase? Here's a handy list of correct AP style for hard-to-remember details.

Frank Bauch's audit findings: success factors for top-tier pitches

Frank Bauch shares his team's audit findings on what top-tier press are looking for in pitches.

Best pitch approach for tiny startup -- 2/24/19 WSJ example

Last weekend's Wall Street Journal offers a great example of the best way to pitch your tiny startup to top-tier business press.
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How to make old news 'new' again -- great example from MobileIron

Readers can't take actions or make decisions in the past. So the immediate future always has more news value than the past. Here's a great example from Cynthia Ryan, who turned MobileIron's recap of previous accomplishments into a useful-to-readers story with a longer shelf life.

On 'heart' day, remember that you have one!

Romantic partners and chocolates aside, here's why we *aren't* being replaced by machines. These two tips -- for life and for work -- will keep your communications on the *right* track.
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Inspired by Éponine of Les Mis: Writing Mantras for When You're On Your Own

Below is a sampling of "mantras" from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.
Wall Street Journal

When pitching top-tier business press, think ecosystem, not profile

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It's harder to write a pitch that gets top-tier business press. Here's why and what you can do about it, even for small startups with few customers and no name recognition.
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The beauty of 'because' -- the magic word that makes all work better

Here's a little trick for unlocking valuable context that improves motivation and quality.

No advice, just stars -- two Zen good/bad luck stories

In honor of a day of mixed feelings, here are two of my own Zen good/back luck stories, one involving NASA and the other, Tom Cruise. When disappointment grabs us by both ears and yells, "Pay attention!" there's usually a little silver to be found.