To Win Top-Tier Awards, Write in Narrative Structure

Want to catch the judge's eye? There's more to it than writing well about about a worthy nominee. Here's a seven-step recipe for arranging your thoughts in a winning way.
Wall Street Journal
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WSJ mentor's tip: Dig for the "why"

Don't just rearrange marketing and product jargon into college-essay sentences with nice transitions. Instead, selectively ignore some of the provided information and delve into the "why."

Pitching surveys to news media -- what could go wrong?

Nowadays, reporters are asking PR people, "How many people in the survey?" Your answer needs to be 1,000. If it's not, you are probably out of luck.
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Marcom v. PR -- Handy list to help you avoid too much of one when you need the other

Sometimes people mistakenly treat PR like marketing communications. When they do, results suffer. Here's a chart showing differences in the goals, audiences and tactics of each.

85-15 Rule for Pitch Prep -- So You Can Draw Journalists into Longer Conversations

Four things you have to "go get" to make your client's story relevant to journalists.
Wall Street Journal

Grateful reporter: 'Do this more!' What Andrew Erickson did that worked.

Andrew's follow-up turned around a reporter who had passed on his original pitch. See what Andrew did and how the reporter responded, effusively.

Now it's % not percent in AP style -- 2019 update

Now it's finally % (not percent) -- and other changes coming in this summer's new edition of the AP Stylebook
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News from AP: Now searchable style archives, quirky fun for fans

Crazy but true, you can now search AP Stylebook archives going back to 1900. How to sign up and why it's amusing ...
Abstract photo of corporate building. WriteCulture Blog

5 steps for facing down the big blank page

We've all done it -- type, delete, type, delete, and so on, so that there's not left much on the screen even though we've been working for 30 minutes. Here's my best advice for overcoming a clogged start.

5 ways to listen for 'the story' when execs share information

Despite your meticulous notes or the quality of your questionnaire, it's often hard to turn an interview with an executive into a narrative that will appeal to broad audiences. Here's what to listen for.