Now it's % not percent in AP style -- 2019 update

Now it's finally % (not percent) -- and other changes coming in this summer's new edition of the AP Stylebook
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News from AP: Now searchable style archives, quirky fun for fans

Crazy but true, you can now search AP Stylebook archives going back to 1900. How to sign up and why it's amusing ...
Abstract photo of corporate building. WriteCulture Blog

5 steps for facing down the big blank page

We've all done it -- type, delete, type, delete, and so on, so that there's not left much on the screen even though we've been working for 30 minutes. Here's my best advice for overcoming a clogged start.
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5 ways to listen for 'the story' when execs share information

Despite your meticulous notes or the quality of your questionnaire, it's often hard to turn an interview with an executive into a narrative that will appeal to broad audiences. Here's what to listen for.
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Apostrophe in St. Patrick's Day & AP Style for Holidays

Which holidays take apostrophes? Which words are lowercase? Here's a handy list of correct AP style for hard-to-remember details.

Frank Bauch's audit findings: success factors for top-tier pitches

Frank Bauch shares his team's audit findings on what top-tier press are looking for in pitches.

Best pitch approach for tiny startup -- 2/24/19 WSJ example

Last weekend's Wall Street Journal offers a great example of the best way to pitch your tiny startup to top-tier business press.
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How to make old news 'new' again -- great example from MobileIron

Readers can't take actions or make decisions in the past. So the immediate future always has more news value than the past. Here's a great example from Cynthia Ryan, who turned MobileIron's recap of previous accomplishments into a useful-to-readers story with a longer shelf life.

On 'heart' day, remember that you have one!

Romantic partners and chocolates aside, here's why we *aren't* being replaced by machines. These two tips -- for life and for work -- will keep your communications on the *right* track.
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Inspired by Éponine of Les Mis: Writing Mantras for When You're On Your Own

Below is a sampling of "mantras" from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.