What I actually do probably isn't what you think I do

What I teach in my workshops and one-on-one coaching usually has more to do with thinking than writing -- because good writing is good thinking made manifest. Bad grammar is almost never the actual problem.
Wall Street Journal

Most forgotten yet always essential when developing pitch ideas in a vacuum

Here's a question that journalists regularly ask themselves. If you do it, too, you'll be better able to come up with pitch angles that resonate. You've heard this before, but it remains one of the easiest facets of pitching to overlook.
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Personality profile? Here's your checklist for success

What makes a personality profile different from another kind of news feature? It helps to know what elements are essential, whether you're writing or pitching. Here's a list of seven elements to keep in mind, along with examples.
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Examples of correctly used hyphens

By Lauren Edwards These are correct uses of hyphens: Please…
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For agency interns & AAs: your first speaker abstract

The trick is to filter out 98 percent of what you know about your client. Here are my six touchstones for staying on track as you write a winning proposal.

Avoid writing overly generic PR plans -- one size does not fit all

Here are my top two suggestions for keeping yourself from writing a PR plan that feels cut and pasted from the one you wrote last time and the time before that. Benefits also include better case studies down the road, when you've accomplished coverage goals that can be tied to business results.

Big business picture, not word choice -- keep your eye on the ball!

These four questions may help you stand down from excessive rewriting, over-editing or giving opinions beyond your area of expertise.

Peer-shared knowledge isn't 'training' -- you're missing out on stickiness (& superpowers!)

The best results come from bringing in the right person with the right content. But in my case, you get a little bit more. Some people use words like "intuitive" and "perceptive" to describe me and my ability to alter team dynamics, not just build skills. But I was thrilled yesterday when a friend and colleague came right out and called me an "empath."
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Translating science to lay audiences -- tips from Wired, TED Talks & Wright Brothers

Talking science to lay audiences is difficult because scientists themselves are trained for academic rigor, not public outreach. Examples from Wired magazine, TED talks and the Wright brothers offer tips on how to do this well.

Tips for writing quotations for press releases

There's a reason writing quotes is painful. Often, it's because you've taken the wrong approach. Here are ways to make your job easier while making a bigger impact on your audience.