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Translating science to lay audiences -- tips from Wired, TED Talks & Wright Brothers

Talking science to lay audiences is difficult because scientists themselves are trained for academic rigor, not public outreach. Examples from Wired magazine, TED talks and the Wright brothers offer tips on how to do this well.

Tips for writing quotations for press releases

There's a reason writing quotes is painful. Often, it's because you've taken the wrong approach. Here are ways to make your job easier while making a bigger impact on your audience.
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Discovered: huge bank of great examples of tech storytelling

After complaining that few companies make good on their aspiration to "tell stories," I was introduced to First Round Review, an online magazine by a VC firm that gives new life to the long-form narrative. I've called out the elements and structure that keep people reading.

Grammar for the FIFA World Cup -- France *is* or France *are*?

The rules about collective nouns aren't cut and dried. Here's why sports announcers on both sides of the Atlantic are getting it right, along with many examples of U.S. publications both following and breaking the rules.
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Is corporate storytelling an oxymoron?

Why so few agencies and companies actually tell stories, even though they claim to do so and wish they actually did. And suggestions for incorporating storytelling elements in your daily PR work, in a business-appropriate way.
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Efficient Solo Study Opportunity: Teach Yourself AP Style for Tech PR

Good news for the self-motivated! The most efficient way to become justifiably confident in your AP style is newly available in a new way. Why AP style? Knowing the industry standard makes it easy for people who work in teams across geographies to edit and write efficiently on deadline.

Lately asked & answered: AP style on ...

In recent classes on AP style, these questions came up. Also, here's what we wish the AP would change in the 2019 edition.

2018 AP Stylebook, tech companies that say no, sentence starts & survey tips

Along with a description of updates in the just-released 2018 AP Stylebook, here are a couple of anecdotes about tech companies that reject AP style rulings for reasons that -- to them -- are understandably personal.
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NYT & other top pubs 'bottom-feed' -- how to make that work for you

Knowing this phenomenon is standard among journalists, you can use so-called lower-tier or vertical publications to help you reach top-tier publications.