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The *business model* & its effect on daily PR decisions

Naming the business model helps you pinpoint decision-makers, pivotal junctures and other specifics that improve outcomes.
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This just in: Updates in 2019 AP Stylebook -- STEM, data, hyphens, video games, cryptocurrency, infinitives and headlines

Only a few changes were announced in advance last April. Here's a more complete list from the just-released physical update.
Wall Street Journal
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WSJ mentor's tip: Dig for the "why"

Don't just rearrange marketing and product jargon into college-essay sentences with nice transitions. Instead, selectively ignore some of the provided information and delve into the "why."
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Pitching surveys to news media -- what could go wrong?

Nowadays, reporters are asking PR people, "How many people in the survey?" Your answer needs to be 1,000. If it's not, you are probably out of luck.
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Marcom v. PR -- Handy list to help you avoid too much of one when you need the other

Sometimes people mistakenly treat PR like marketing communications. When they do, results suffer. Here's a chart showing differences in the goals, audiences and tactics of each.

85-15 Rule for Pitch Prep -- So You Can Draw Journalists into Longer Conversations

Four things you have to "go get" to make your client's story relevant to journalists.
Wall Street Journal

Grateful reporter: 'Do this more!' What Andrew Erickson did that worked.

Andrew's follow-up turned around a reporter who had passed on his original pitch. See what Andrew did and how the reporter responded, effusively.
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News from AP: Now searchable style archives, quirky fun for fans

Crazy but true, you can now search AP Stylebook archives going back to 1900. How to sign up and why it's amusing ...

Best pitch approach for tiny startup -- 2/24/19 WSJ example

Last weekend's Wall Street Journal offers a great example of the best way to pitch your tiny startup to top-tier business press.
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Inspired by Éponine of Les Mis: Writing Mantras for When You're On Your Own

Below is a sampling of "mantras" from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.