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News from AP: Now searchable style archives, quirky fun for fans

Crazy but true, you can now search AP Stylebook archives going back to 1900. How to sign up and why it's amusing ...
Abstract photo of corporate building. WriteCulture Blog

5 steps for facing down the big blank page

We've all done it -- type, delete, type, delete, and so on, so that there's not left much on the screen even though we've been working for 30 minutes. Here's my best advice for overcoming a clogged start.
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5 ways to listen for 'the story' when execs share information

Despite your meticulous notes or the quality of your questionnaire, it's often hard to turn an interview with an executive into a narrative that will appeal to broad audiences. Here's what to listen for.
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Apostrophe in St. Patrick's Day & AP Style for Holidays

Which holidays take apostrophes? Which words are lowercase? Here's a handy list of correct AP style for hard-to-remember details.
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How to make old news 'new' again -- great example from MobileIron

Readers can't take actions or make decisions in the past. So the immediate future always has more news value than the past. Here's a great example from Cynthia Ryan, who turned MobileIron's recap of previous accomplishments into a useful-to-readers story with a longer shelf life.
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Inspired by Éponine of Les Mis: Writing Mantras for When You're On Your Own

Below is a sampling of "mantras" from seven clients over the past two months. I picked the less-cryptic ones with the hope that some of these words will hit you like a lightbulb moment, like a sudden influx of illumination that helps you see differently, instantly.
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The beauty of 'because' -- the magic word that makes all work better

Here's a little trick for unlocking valuable context that improves motivation and quality.
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How to read proactively to develop a business mindset for tech PR

This list of things to actively look for while reading major business publications will help your business mindset develop more quickly than if you continued to read with a more diffuse agenda or no agenda at all.
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Is the best qualified person writing your contributed articles?

Your writer doesn't need to be an ex-journalist, but you might want to consider at least choosing a *full-time* writer to create your contributed articles -- probably twice as fast, by the way -- and have them be read and shared, not just published.
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Personality profile? Here's your checklist for success

What makes a personality profile different from another kind of news feature? It helps to know what elements are essential, whether you're writing or pitching. Here's a list of seven elements to keep in mind, along with examples.