, ,

The *business model* & its effect on daily PR decisions

Naming the business model helps you pinpoint decision-makers, pivotal junctures and other specifics that improve outcomes.
, ,

This just in: Updates in 2019 AP Stylebook -- STEM, data, hyphens, video games, cryptocurrency, infinitives and headlines

Only a few changes were announced in advance last April. Here's a more complete list from the just-released physical update.

To Win Top-Tier Awards, Write in Narrative Structure

Want to catch the judge's eye? There's more to it than writing well about about a worthy nominee. Here's a seven-step recipe for arranging your thoughts in a winning way.
Wall Street Journal
, ,

WSJ mentor's tip: Dig for the "why"

Don't just rearrange marketing and product jargon into college-essay sentences with nice transitions. Instead, selectively ignore some of the provided information and delve into the "why."

Pitching surveys to news media -- what could go wrong?

Nowadays, reporters are asking PR people, "How many people in the survey?" Your answer needs to be 1,000. If it's not, you are probably out of luck.
, ,

Marcom v. PR -- Handy list to help you avoid too much of one when you need the other

Sometimes people mistakenly treat PR like marketing communications. When they do, results suffer. Here's a chart showing differences in the goals, audiences and tactics of each.
, ,

News from AP: Now searchable style archives, quirky fun for fans

Crazy but true, you can now search AP Stylebook archives going back to 1900. How to sign up and why it's amusing ...
Abstract photo of corporate building. WriteCulture Blog

5 steps for facing down the big blank page

We've all done it -- type, delete, type, delete, and so on, so that there's not left much on the screen even though we've been working for 30 minutes. Here's my best advice for overcoming a clogged start.

5 ways to listen for 'the story' when execs share information

Despite your meticulous notes or the quality of your questionnaire, it's often hard to turn an interview with an executive into a narrative that will appeal to broad audiences. Here's what to listen for.

Apostrophe in St. Patrick's Day & AP Style for Holidays

Which holidays take apostrophes? Which words are lowercase? Here's a handy list of correct AP style for hard-to-remember details.