Storytelling Structure for Business Writing
Lauren’s “hook-why-how” structure for modern business writing solves problems for just about any writing situation.
It applies to emails, reports, blogs, contributed articles or white papers.
This course is always customized to your company’s needs, but includes:
How to write for the psychology of readers
A more compelling way to write case studies
Visual ways to increase readership
Transitioning from academic habits to business storytelling
Prompts for getting started and also for deepening content
This workshop is best for cross-disciplinary groups — from engineers to marketers.
Top two workshop for PR teams …
PR teams need a broad repertoire — they write A LOT for a wide variety of specific situations.
These two half-day workshops
apply to all types of writing.
They were specifically designed for PR teams,
with an eye toward reframing problems and removing cognitive barriers that lead to bad writing.
These workshops improve personal accountability and results
through critical-thinking tools that can be replicated with success
while retaining the flexibility needed to meet new problems as they arise.
Attendees use their own content as source material:
bylined articles, media pitches, speaker abstracts,
award submissions, complex emails, case studies, reports, etc.
Distill the main point, uncover hidden news value, reduce word count, and boost appeal.
Everybody always needs these
Usually, these are add-ons, after you’ve already taken other workshops. But these can also stand alone.
Email advice is a moving target. This workshop is about effectiveness in 2019, not etiquette or the same old thing from last year.
AP Stylin’ 😉
Our workbook includes
PR questions that aren’t in the AP Stylebook
and arranges the official stylebook information in a way that matches PR tasks.
In addition to memory tricks and ways to find the hard-to-find stuff,
we give you a series of quizzes that act as filters,
so you can find out what you didn’t know you didn’t know.
Everyone gets a personalized cheat sheet for fast reference.