Top recommendations for PR teams …
Two “Best Bet” foundational workshops for all
Two half-day workshops
Apply to all types of writing
Attendees use their own content as source material:
bylined articles, media pitches, speaker abstracts,
award submissions, complex emails, case studies, reports, etc.
Distill the main point, uncover hidden news value, reduce word count, and boost appeal.
Lately, everyone claims to be a storyteller, or at least aspires to be one.
But really making good on that promise may leave you at odds with marketing traditions or engineers’ comfort levels.
The courses below offer practical ways to bridge the gap, so that you reach your audience in new and better ways,
while remaining true to business goals and core beliefs.
Be compelling in everything from emails to blog posts, but still neutral and to the point for business settings.
Everybody always needs these
Usually, these are add-ons, after you’ve already taken other workshops. But these can also stand alone.
Email advice is a moving target. This workshop is about effectiveness in the year 2018, not etiquette or the same old thing from last year.
AP Stylin’ 😉
Our workbook includes
PR questions that aren’t in the AP Stylebook
and arranges the official stylebook information in a way that matches PR tasks.
In addition to memory tricks and ways to find the hard-to-find stuff,
we give you a series of quizzes that act as filters,
so you can find out what you didn’t know you didn’t know.
Everyone gets a personalized cheat sheet for fast reference.