Building a Narrative Arc

Storytelling for advanced PR writers

The most prestigious awards (like Ernst & Young) go to entries written in narrative structure.

PR VPs have enough business acumen to immediately apply this workshop’s takeaways, including how to develop talking points for a media crisis.

Inquisitive AM/AD/SAS-levels will conceive pitches with new eyes. Junior staff with unusual writing talent will soar sooner.

  • Start disruptively

    Create suspense while immediately getting to the point.

  • Find natural tension

    Overlay narrative structure onto a PR situation to see differently.

  • Turn around negative news

    Analysis reveals which talking points are best in a media crisis.