Story Structure for Business Writing

3.5 hrs, best for four to six people at a time, firm maximum is seven people

Flip the format

The rules have changed.

Business writing still needs to be neutral

and to the point.

But now there’s an extra requirement to arrest attention and persuade, without resorting to hype.

The hook-why-how format — detailed in a hands-on workshop — shows you how to take the same information and package it differently.

The result is communications that widen your audience and inspire action,

while saving everyone’s time.

  • Hook-Why-How

    Rearrange the order of your information for higher impact

  • From emails to blogs

    The new format works for all types of business writing

  • The world has changed

    Have you kept up?