3.5 hrs, best for four to six people at a time, firm maximum is seven people
Flip the format
The rules have changed.
Business writing still needs to be neutral
and to the point.
But now there’s an extra requirement to arrest attention and persuade, without resorting to hype.
The hook-why-how format — detailed in a hands-on workshop — shows you how to take the same information and package it differently.
The result is communications that widen your audience and inspire action,
while saving everyone’s time.